Group A
Core
€300
Per asset · excl. agency fee
- Women 25–38 · cycle tracking, TTC, everyday app use
- Deep creator pool in both markets, fast to cast
- 3 creators × 3 assets · €2,700
Estimated rates
Price per asset.
Two groups, priced by how hard the casting is. All rates cover creator and production costs and exclude the agency fee.
Group B
Peri 40+
€420
Per asset · excl. agency fee
- Women 40+ · perimenopause and symptom tracking
- Smaller pool, higher rates, especially in Portugal
- 3 creators × 3 assets · €3,780
Why Peri costs more
The 40+ pool in Portugal is thin, and the brief asks creators to speak on camera about perimenopause. Fewer say yes, and those who do price accordingly, so we open Group B first.
Campaign total
€6,480
18 assets · 3-month licence · creator and production costs, excl. agency fee
€2,700
Core · 9 assets
€3,780
Peri 40+ · 9 assets
€360
Blended · per asset
Reference profiles
Who we would cast.
A working shortlist to align on the kind of profile we would go after, two per market and per group, across Instagram and TikTok. Ages for the Peri 40+ group still need to be confirmed directly with each creator, so read these as a reference for style, register and content territory rather than a final cast. The full 10 to 12 per group comes with the casting deck.
🇪🇸 Spain
🇵🇹 Portugal
Timeline
Four to five weeks, end to end.
1–2
Weeks one & two
Casting & creative brief
Shortlists per group and market, outreach, contracting, and the creative brief with hooks and scripts.
3–4
Weeks three & four
Production
Creators film against the brief. Edited 9:16 assets plus raw footage, with one revision round per asset.
5
Week five
QA & handover
Final quality pass, licensing wrapped, and the full asset package handed over to Flo.
Scope
What the campaign covers.
Included
+Casting, negotiation and contracting
+Creative brief, hooks and scripts per market
+Licensing and creator payments
+Edited 9:16 assets plus raw footage
+One revision round per asset
Not included
−Ramped agency fee, quoted separately
−Paid media spend and ad account management
−Creator posting on their own channels
−Perpetual buyout, quoted separately
−Licence renewal past the agreed window
−Languages beyond ES and PT
−Product seeding, shipping or props
Renewals
At the end of the window, assets extend at roughly 25 to 35% of their original rate. You renew only what performed instead of paying full production again.
Next steps
Confirm, and we
start reaching out.
A few things to align on: this estimated budget, which covers creator and production costs and does not include the agency fee, the type of profile for each group, the licence window, and the brief Flo would like us to work from. Once we are aligned on those, we can start reaching out to creators.
Rates are estimates based on current ES/PT market ranges and are confirmed once the shortlist is approved. Valid 30 days.
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